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New resource - Guide for developing COVID-19 vaccine communication materials

NCIRS has developed a new resource for organisations promoting COVID-19 vaccines to guide them in creating targeted communications and to address questions and concerns that people may have.

The guide, informed by a review of global literature, highlights factors that may influence acceptance of COVID-19 vaccines. The guide also offers recommendations for developing COVID-19 communication materials.

In Australia, controlling the COVID-19 pandemic will rely largely on uptake of COVID-19 vaccines. Evidence-based and targeted communication materials can help address the hesitancy some people may feel.

The guide is based on a longer report, which is available to organisations upon request. The guide and longer report are part of the NCIRS COVID-19 Vaccination Messaging Study, which aims to support acceptance of COVID-19 vaccines and positive vaccine intentions in key groups.

Access the guide here